Effectively managing your relationship with donors to your cause is critical to its long term sustenance. Unfortunately, the lack of the skills to manage this effectively can lead to major distrust and eventual withdrawal of support. In this series of effective management of donor relationship, we begin with
- Get a consolidated view of your relationship with your donors. Donor relationships are the result of ALL interactions with your organization – both operational as well as in response to your marketing initiatives. Having consolidated data will make the most of every donor interaction by giving you a comprehensive view of that donor and what they mean for your organization.